A Day Of Caring 2018

Goals:

· Develop a short, feel-good video to share at the Howell office’s Cornerstone Campaign event that kicks off the annual United Way campaign (10/3/18). Will also share the video more broadly with the entire organization after the event.

· Develop a short, feel-good video to share throughout The Hanover Insurance Group’s internal network. This video emphasizes the Innovation Expo that’s spread across The Hanover Insurance offices in the U.S.

· Shine a spotlight on the employees in Howell. Shift the view to another office and the great work our employees are doing in the Howell community.

· Day of Caring Short (:30 -:45) campaign kickoff/hype video that will appear on the initial splash page of United Way campaign’s website.

Creative execution:

· Fast-paced and fun

· Upbeat and light soundtrack

· Lots of smiling faces and shots of team members working together

· Interviews with one leader and two employees, one rep from a local organization, one rep from local United Way

Editorial:

The Hanover Insurance Group

Innovation Expo 2018

Goal:

· Innovation Expo Short (:30 -:50) hype video that will appear throughout The Hanover Insurance Group’s internal network.

· Develop a short, feel-good video to share throughout The Hanover Insurance Group’s internal network. This video emphasizes the Innovation Expo that’s spread across The Hanover Insurance offices in the U.S.

Creative execution:

· Fast-paced and fun

· Upbeat and light soundtrack

· Lots of smiling faces and shots of team members working together

· Interviews with leaders and employees

Editorial:

The Hanover Insurance Group