WEBASTO
NORTH AMERICA
PanaMotion Imaging produced photos, video content, and social strategy consultations for Webasto, delivering assets and guidance designed to elevate brand storytelling, support product launches, and drive measurable engagement.
THREE BRANDS
ONE COMPANY
SCOPE OF WORK
Photography: Captured high-resolution lifestyle, product, and facility imagery for use across web, print, and social channels. Emphasized authentic scenes that highlight product integration, quality, and user context. Delivered shot lists, edited selects, and print-ready files.
Video production: Planned and executed short-form and long-form video assets, including product demos, customer testimonial shorts, facility b-roll, and executive messaging. Managed pre-production (scripting, storyboarding, location scouting), production (cinematography, lighting, sound), and post-production (editing, color grading, motion graphics, captions) to ensure platform-appropriate formats and on-brand pacing.
Social strategy consultations: Audited existing social channels and content performance, developed content pillars and a posting cadence tailored to Webasto’s audience, and recommended formats and messaging strategies to maximize reach and conversion. Proposed KPI-focused campaigns, creative templates for scalable content creation, and best practices for community engagement and paid/social amplification.
Key outcomes
Increased readiness of visual assets for multi-channel distribution—reusable photo and video libraries that reduced turnaround time for campaigns and product launches.
Improved social content performance through platform-optimized video cuts, caption strategies, and consistent brand storytelling, resulting in higher engagement rates and clearer content ROI alignment.
Operational efficiencies from strategic guidance: content production workflows, templated briefs, and repurposing strategies that lowered production cost per asset and accelerated campaign deployment.
Deliverables
Full shoot decks, shot lists, and production schedules
Edited photo galleries and retouched selects (delivery in required formats/resolutions)
Final video masters plus optimized social edits and caption sets
Social strategy report with content calendar templates, KPI recommendations, and playbook for ongoing content creation
2019–2020 Launched the Webasto partnership with product-focused videos and factory b-roll highlighting sunroofs, thermal systems, and assembly processes. Produced executive interviews and trade-show reels to support product launches and dealer training. Emphasis on clear product storytelling and high-quality technical visuals.
2021 Expanded into customer-facing content: demo videos, installation guides, and lifestyle spots showing Webasto products in real-world use. Increased use of motion graphics and multilingual edits for global markets. Delivered video assets for digital campaigns and virtual events.
2022 Focused on sustainability and innovation messaging: corporate films on R&D initiatives, EV heating solutions, and reduced-emissions goals. Created case-study videos for OEM partners and animated explainers, simplifying complex thermal technologies for nontechnical audiences.
2023 Produced integrated campaign content combining cinematic B-roll, interviews, and social-short formats. Supported product launches with launch-day livestream assets, localized social cuts, and sales enablement videos. Elevated brand storytelling with narrative-driven customer testimonials.
2024–onward Continued producing scalable, ROI-driven content: modular long-form assets repurposed into social shorts, training clips, and sales presentations. Emphasis on data-driven performance, adaptive formats for global platforms, and ongoing support for product updates, sustainability reporting, and OEM collaborations.